When not reporting, she’s diving deep into her curated playlists or binging her favorite comfort shows. The entire collection is also available on Macy’s website for shoppers with extended shoe sizes to indulge in no matter the shoe size.Ībout Kenyatta: Clark Atlanta University and Medill School alumna Kenyatta Victoria is the Girls United writer covering everything from news, pop culture, lifestyle, and investigative stories. Read “24 Of Our Favorite Black Girl Generation Z-Owned Businesses” Macy’s shoppers and consumers in the following cities can purchase Vaila Shoes in person: New York City, Atlanta and D.C. Just one year later, Edwards has inked the brand’s first major retail partnership. Morgan, Black female founders earn an average revenue of just $24,000, compared to $142,900 among all women-owned businesses.Īs Edwards continues to grow her business, she sees this as a stepping stone to show the next generation how to achieve a sustainable business. Vaila, which offers shoes between sizes 9 and 14, launched in March 2022 via a mainly direct-to-consumer model. “In 20, we’ve definitely seen how Black entrepreneurs and even Black woman entrepreneurs are not getting approved for these loans and funding avenues, and that part was really difficult,” she said.Īccording to J.P. Through this experience, Edwards has come to realize her role as a Gen-Z business owner and how being in Macy’s opens doors for other future entrepreneurs. Read “Successful Business Owners Tackle Preventing Burnout”Įdwards then had the idea to create Vaila, a play on “available,” and served as an inclusive footwear startup that creates luxurious and stylish shoes for women sizes 9-14 to wear for the workplace and after-hours. Read 24 Of Our Favorite Black Girl Generation Z-Owned Businesses The. “It was definitely imperative, especially when I went to college, and I’m interviewing for these jobs, and doing business activities where it is imperative for me to show up appropriately, especially as a Black woman, and that’s when that light bulb moment hit during 2020.” Macy’s shoppers and consumers in the following cities can purchase Vaila Shoes in person: New York City, Atlanta and D.C. “Since middle school, I always struggled with being feminine because I couldn’t have the Cinderella fit that I needed,” Edwards told GU. As a Taurus who is very solution-based and practical, she knew she would have to come up with the resolution herself. Vaila is the shoe for the girls with an extended shoe sizeįor Ahriana Edwards, 24, going shoe shopping has always been a hassle with most department stores failing to cater to sizes outside the typical range.
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